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President and CEO since 2011.
MBA from Stockholm School of Economics with extensive experience from the retail industry. Begun her career at Björn Borg. Started to work at Hennes & Mauritz in 1994 and has worked in many different positions, for instance as Section Head, Division Head, Operative Head of Design, Buying Manager and Development manager at Hennes and Mauritz’s buying department.
Holding: 4,872 shares,150,000 warrants and 400 shares through related parties.*
Jennie Högstedt Björk
Category manager and vice president since 2011.
MBA, Stockholm University. Has previously worked at Hennes & Mauritz and has a background as Business controller, Section Head, Division Head and as Overall responsible for Online assortment.
Holding: 3,000 shares and 150,000 warrants and 1.950 shares through related parties.*
Product Manager since October 2008.
Textile design studies at Lennings Textiltekniska Institut, 1989 and Stockholms Tillskärarakademi, 1984-1985. Extensive experience from the textile industry, including as pattern designer/buyer at Marc O´Polo, 1990-1997; buyer/production manager at Peak Performance 1997-2005; and production manager at J. Lindeberg 2005-2008.
Holding: 1,000 shares and 15,000 warrants. *
Global Sales Director since June 2013.
Kent-Jonas has an extensive experience from the fashion industry, primarely sales of brands towards both wholesale & retail distribution. He has previously worked in different positions at Levi Strauss & Co, such as Sales Manager for Sweden and Finland, Key Account Manager Scandinavia and Area Account Manager for Gothenburg and Stockholm. Kent-Jonas is educated at IHM Business School in marketing.
Holding: 10,000 warrants. *
CFO since 2016.
MBA from Stockholm School of Economics with experience from different consumer-oriented multinationals. She has held a number of senior positions at Oriflame during the last eight years, most recently as VP Finance Commercial Division and before that Senior Director Investor Relations. Prior to that Johanna was Head of Financial Controlling at McDonalds Sverige and a trainee at Carlsberg.
Holding: 0 shares.
*As of May 23, 2016